mCiti is a Software as a Service (SaaS) citizen engagement app for citizens and beneficiaries that receive state and federal Assistance Benefits. mCiti is a mobile ready website along with mobile and tablet apps for case and health worker. With the rise in the use of smartphones within the vulnerable populations throughout the country, Republic saw a disconnect between organizations and that population. A disconnect that could be easily corrected with the use of text messaging to provide consistent, targeted communication with citizens and beneficiaries.